Whether you are an industrialist or a business selling products or a service provider, your company has everything to gain by creating its own content chain. Not only would your communication be controlled throughout the chain, but you could reach even more audiences than through traditional channels.
What if a YouTube channel would be the next thing you need?
Product launches, tutorials, info about services offered, "lifestyle" vidéos with advice and suggestions...
So many options to make your online presence more effective.
Why create a YouTube content channel?
Video has become inseparable from our daily lives and it has taken its place in all areas, be it entertainment, information or learning.
YouTube has facilitated the creation of a decentralized model where everyone is both creator and consumer of content.
6 in 10 people prefer YouTube over TV
YouTube is the second largest search engine after Google, with very high penetration in the 18-49 age group.
We are watching more and more video content
On average, a visit to YouTube takes around twenty minutes, this time doubling when YouTube is viewed on a mobile device.
To broaden your field of influence
So many options to make your online presence more effective.
Create a strong community around your offer
80% of consumers say they use videos and searches simultaneously in a shopping experience qualified as “multiplatform”.
How will your YouTube channel look like?
We have identified 5 broad areas that define, in a nutshell, the form that your YouTube channel can take.
Click the tabs to discover some examples.
A subject, an angle, a style
The thematic channels are characterized by content exclusively dedicated to a particular subject: video games, makeup, psychology, the history of France … They have their own style and tone that identifies them and makes them unique.
Video as a learning medium
YouTube is full of tutorials that allow you to learn both cooking and photography or programming internet sites. With several possible formats (with or without presenter, video or animations …) these channels represent one of the main reasons for YouTube’s success and are a good way to create an audience quickly.
The virtual extension of your business
A “Corporate” channel is an online extension of commerce or service in real life. It presents videos that strengthen the brand image and extend the experience beyond traditional relationships with its customers. For example, a gym that posts videos with diet advice or detailed explanations of sports programs.
Travel, user experiences, product reviews ... a more personal side of YouTube
Much of the content has no specific genre and takes on a much more personal tone. A very popular topic on YouTube is travel or sports adventure videos.
Another very popular type of vlog is product ratings, when consumers give feedback on their experiences with a product or service.
A capella or live, your audience is waiting for you!
YouTube is the primary platform for the delivery of music content. Whether you are known or to discover, the question about the relevance of having a music clip online no longer arises. What are you waiting for?
