Type of project
  • Themed Stories
  • Video and editing
  • Titles and VFX
Deliverables
  • 30 second stories
  • Photos for social media
Client
  • Antropos CrossFit
  • 33 chemin des Mûriers, 69310
  • Pierre-Bénite, France.
Year

2020

Content for social media — Antropos CrossFit

Antropos Crossfit is a Crossfit box based in the Lyon suburbs. To promote the club and bring members together in an online community, we worked on a concept of themed stories for their social media platforms.

The result is a series of stories around specific themes: The SKILLS series to talk about CrossFit best practice, the I SPEAK CROSSFIT series which presents the jargon of CrossFit, the ME, CROSSFITTER series which gives voice to the members’ own stories…

Stories are produced and shared at a regular rate in order to generate comments and interactions between members. But, above all, they help increase the visibility of the club since they are shared in turn by the members themselves, exponentially increasing their reach.

Une identité et une présence unique sur les réseaux sociaux

All platforms

No matter which social network, we know the codes and styles of each media to create tailored content.

Interactive

Swipe up, click to visit the site, ask questions ... Social media is a great way to interact with your community in real time.

Custom design

Each platform is unique, like you. Hence the need to offer tailor-made content catering to each group on each platform.

A strong community

Quality content generates more views and interactions with your audience, increasing the popularity of your account.

On target

Strategic, targeted communication.

Scalable

A canvas that evolves according to your needs.

Consistent

Same Look and Branding. Everywhere.

Visual

The power of beautiful images to support your message.

Content designed to interest and make your community react. That's how you add value to your brand!

Visually rich videos

Beautiful images are always rewarded with sustained attention

Clear and structured design

Short stories need to be precisely built to maximise impact

The right amount of visual effects

Transitions, filters et other effets are important. But only when used effectively

Captivating storytelling

A clear storyline will retain viewers and increase their engagement